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INDUSTRY LEADING - Over 30 years in the industry

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Our journey

From a small one-bedroom flat above a retail shop, GO International has grown over 35 years into one of the UK's leading balloon and party wholesalers. With a focus on quality, service, and support for professionals, the company has become a trusted name in the industry.

Meet Our Team

Behind every order is the GO International team, knowledgeable, supportive, and customer-focused. We don’t just sell balloons and party products; we live and breathe balloons and parties. With decades of combined experience, our team ensures every customer feels supported, informed, and ready to grow their business.

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Our Promise
At GO International, we lead by example. We are more than just a wholesaler, we are a resource, a mentor, and a partner in your business journey. Our story, from a small flat to the forefront of the industry, reflects our passion and dedication. Every balloon, every product, every piece of advice comes from the same mission: to help you succeed in balloons and parties.
The UK balloon wholesale market is crowded, with multiple companies offering products and services. But very few combine longevity, exclusive distribution rights, professional training, and deep industry knowledge. Some of the current wholesalers include:
Balloon Market - An industry leader, well known for BMTV, offering free training to everyone.
Balloons4U - part of the Suleman Group, sells a wide variety of products from Kitchenware to Scottish Souvenirs alongside balloons.
Pro Balloon Shop has grown popular with influencers and the organic balloon market.
Hi-Flyers Trade specialise in loose latex options.
Bubblegum Direct began as an inflated balloon supplier before wanting to move into wholesale and training.

Each plays a role in our industry.
While many play follow the follower, GO International stands apart. As the official UK distributor of Takara Tec (T-Balloon, Aqua, Ibrex Foils), UGLU, and Clik-Clik, and as a Master Distributor for Sempertex, Grabo, Oaktree, Amscan, Unique, Apac, Henbrandt and many more, we provide not just products, but knowledge, approved training, and a proven pathway to success. With over three decades of industry leadership, government-approved mentoring, and The Balloon Academy at our core, GO International is the wholesaler that professionals trust.
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Industry Influence
As the former chairman of NABAS for seven transformative years, George not only revitalised a flagging trade association but also challenged and elevated the entire balloon and party industry's standards. His tenure marked a pivotal shift, encouraging innovation and excellence across the board.
Commitment to Growth
George’s dedication to fostering talent extends beyond business operations. As a government-approved business mentor and a graduate in business coaching and mentoring, he has guided countless entrepreneurs towards success. His affiliations with the Institute of Leadership and Management, the Association of British Mentors, and his role as a board advisor at Hertfordshire University Business School, underscore his influence and commitment to nurturing aspiring leaders.
Educational Leadership
Through The Balloon Academy, co-directed by GO International, the company provides the UK’s leading training for balloon and party professionals. Approved by top manufacturers, the academy offers practical business knowledge alongside creative skills, helping decorators and business owners thrive in a competitive market. This dedication to education and professional support reinforces GO International’s position as a trusted partner for the industry.
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Explore More

Discover how we continue to set industry standards and empower our community at www.gointernational.co.uk.

Join us in defining the future of celebrations and professional growth in the balloon and party industry.

  • Address: Unit 15, The IO Centre, Arlington Business Park, Whittle Way, Stevenage, Hertfordshire, SG1 2BD
  • Phone: +44(0) 1438 745746
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